{"id":61704,"date":"2026-04-30T08:15:00","date_gmt":"2026-04-30T06:15:00","guid":{"rendered":"https:\/\/prevencontrol.com\/?p=61704"},"modified":"2026-04-30T12:15:46","modified_gmt":"2026-04-30T10:15:46","slug":"a-seguranca-nao-e-negociavel-e-tambem-nao-e-aborrecida-o-salto-digital-do-grupo-cementos-portland-valderrivas","status":"publish","type":"post","link":"https:\/\/prevencontrol.com\/pt\/prevenblog\/a-seguranca-nao-e-negociavel-e-tambem-nao-e-aborrecida-o-salto-digital-do-grupo-cementos-portland-valderrivas\/","title":{"rendered":"A seguran\u00e7a n\u00e3o \u00e9 negoci\u00e1vel\u2026 e tamb\u00e9m n\u00e3o \u00e9 aborrecida: o salto digital do Grupo Cementos Portland Valderrivas"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>O Grupo Cementos Portland Valderrivas<\/strong> \u00e9 uma organiza\u00e7\u00e3o profundamente comprometida com <strong>a Seguran\u00e7a e Sa\u00fade no trabalho<\/strong>, entendida n\u00e3o apenas como um requisito normativo, mas como um pilar-chave da sua cultura corporativa. No \u00e2mbito do seu projeto estrat\u00e9gico \u201cA Seguran\u00e7a n\u00e3o \u00e9 Negoci\u00e1vel\u201d e como parte da Fase III, a empresa decidiu dar um passo decisivo rumo \u00e0 <strong>transforma\u00e7\u00e3o digital da forma\u00e7\u00e3o,<\/strong> apostando pela primeira vez num modelo online inovador e de elevado impacto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O objetivo do projeto era claro: garantir que os conte\u00fados cr\u00edticos de Seguran\u00e7a e Sa\u00fade chegassem a todas as pessoas da organiza\u00e7\u00e3o de forma <strong>eficaz, atrativa e memor\u00e1vel,<\/strong> promovendo a sensibiliza\u00e7\u00e3o e uma correta tomada de decis\u00f5es no dia a dia. Para isso, foram desenvolvidas quatro forma\u00e7\u00f5es online fundamentais:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:18px\">Empilhadores<\/li>\n\n\n\n<li style=\"font-size:18px\">Consigna\u00e7\u00e3o de equipamentos<\/li>\n\n\n\n<li style=\"font-size:18px\">Trabalhos em espa\u00e7os confinados e trabalhos a quente<\/li>\n\n\n\n<li style=\"font-size:18px\">Trabalhos em altura<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A proposta metodol\u00f3gica baseou-se na combina\u00e7\u00e3o de <strong><em>storytelling e gamifica\u00e7\u00e3o<\/em><\/strong>, rompendo com os formatos tradicionais de <em>e-learning<\/em>. Atrav\u00e9s da din\u00e2mica \u201cEscolhe a tua hist\u00f3ria\u201d, o participante torna-se protagonista da experi\u00eancia formativa: desperta dentro da mente de uma personagem e, atrav\u00e9s de uma consola, deve decidir que a\u00e7\u00f5es realizar perante situa\u00e7\u00f5es quotidianas relacionadas com a seguran\u00e7a. Cada decis\u00e3o tem consequ\u00eancias e permite avan\u00e7ar na hist\u00f3ria, desbloqueando os conte\u00fados te\u00f3ricos de forma contextualizada. A narrativa, inspirada no filme <em>Inside Out<\/em>, favorece a empatia e a aprendizagem experiencial.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/prevencontrol.com\/wp-content\/uploads\/2026\/04\/CementosPortland_02-1024x576.png\" alt=\"\" class=\"wp-image-61535 lazyload\" data-sizes=\"auto\" data-srcset=\"https:\/\/prevencontrol.com\/wp-content\/uploads\/2026\/04\/CementosPortland_02-1024x576.png 1024w, https:\/\/prevencontrol.com\/wp-content\/uploads\/2026\/04\/CementosPortland_02-768x432.png 768w, https:\/\/prevencontrol.com\/wp-content\/uploads\/2026\/04\/CementosPortland_02-640x360.png 640w, https:\/\/prevencontrol.com\/wp-content\/uploads\/2026\/04\/CementosPortland_02-20x11.png 20w, https:\/\/prevencontrol.com\/wp-content\/uploads\/2026\/04\/CementosPortland_02-320x180.png 320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Como refor\u00e7o motivacional, cada forma\u00e7\u00e3o inclui um <strong>passaporte de conquistas<\/strong> que se completa ao superar diferentes desafios e jogos (como um conjunto de palavras cruzadas,&nbsp;sopas de letras, entre outros). Esta etapa gamificada n\u00e3o s\u00f3 <strong>aumenta a participa\u00e7\u00e3o,<\/strong> como tamb\u00e9m facilita a <strong>assimila\u00e7\u00e3o de conceitos-chave,<\/strong> transformando a avalia\u00e7\u00e3o numa experi\u00eancia positiva.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apostar neste tipo de forma\u00e7\u00e3o tem um elevado impacto na cultura preventiva da organiza\u00e7\u00e3o. Ao colocar a pessoa no centro da aprendizagem e torn\u00e1-la respons\u00e1vel pelas suas decis\u00f5es, promove-se um <strong>maior envolvimento,<\/strong> uma <strong>melhor reten\u00e7\u00e3o dos conte\u00fados<\/strong> e uma <strong>transfer\u00eancia real para o posto de trabalho. <\/strong>Al\u00e9m disso, o formato online permite escalar a forma\u00e7\u00e3o, assegurar a homogeneidade das mensagens e facilitar o acesso a diferentes p\u00fablicos, sem abdicar da qualidade nem do impacto.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"653\" data-id=\"61533\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/prevencontrol.com\/wp-content\/uploads\/2026\/04\/CementosPortland_03-1024x653.png\" alt=\"\" class=\"wp-image-61533 lazyload\" data-sizes=\"auto\" data-srcset=\"https:\/\/prevencontrol.com\/wp-content\/uploads\/2026\/04\/CementosPortland_03-1024x653.png 1024w, https:\/\/prevencontrol.com\/wp-content\/uploads\/2026\/04\/CementosPortland_03-768x490.png 768w, https:\/\/prevencontrol.com\/wp-content\/uploads\/2026\/04\/CementosPortland_03-640x408.png 640w, https:\/\/prevencontrol.com\/wp-content\/uploads\/2026\/04\/CementosPortland_03-20x13.png 20w, https:\/\/prevencontrol.com\/wp-content\/uploads\/2026\/04\/CementosPortland_03-320x204.png 320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"665\" data-id=\"61531\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/prevencontrol.com\/wp-content\/uploads\/2026\/04\/CementosPortland_04-1024x665.png\" alt=\"\" class=\"wp-image-61531 lazyload\" data-sizes=\"auto\" data-srcset=\"https:\/\/prevencontrol.com\/wp-content\/uploads\/2026\/04\/CementosPortland_04-1024x665.png 1024w, https:\/\/prevencontrol.com\/wp-content\/uploads\/2026\/04\/CementosPortland_04-768x498.png 768w, https:\/\/prevencontrol.com\/wp-content\/uploads\/2026\/04\/CementosPortland_04-640x415.png 640w, https:\/\/prevencontrol.com\/wp-content\/uploads\/2026\/04\/CementosPortland_04-20x13.png 20w, https:\/\/prevencontrol.com\/wp-content\/uploads\/2026\/04\/CementosPortland_04-320x208.png 320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Este projeto demonstra que a forma\u00e7\u00e3o em Seguran\u00e7a e Sa\u00fade pode ser <strong>inovadora, atrativa e eficaz, <\/strong>tornando-se uma ferramenta estrat\u00e9gica para refor\u00e7ar comportamentos seguros e avan\u00e7ar rumo a <strong>organiza\u00e7\u00f5es mais conscientes, respons\u00e1veis e comprometidas.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>O projeto em n\u00fameros<\/strong><\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1133\" height=\"335\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/prevencontrol.com\/wp-content\/uploads\/2026\/04\/CasoExitoCementosPortland_PT.png\" alt=\"\" class=\"wp-image-61705 lazyload\" data-sizes=\"auto\" data-srcset=\"https:\/\/prevencontrol.com\/wp-content\/uploads\/2026\/04\/CasoExitoCementosPortland_PT.png 1133w, https:\/\/prevencontrol.com\/wp-content\/uploads\/2026\/04\/CasoExitoCementosPortland_PT-768x227.png 768w, https:\/\/prevencontrol.com\/wp-content\/uploads\/2026\/04\/CasoExitoCementosPortland_PT-640x189.png 640w, https:\/\/prevencontrol.com\/wp-content\/uploads\/2026\/04\/CasoExitoCementosPortland_PT-320x95.png 320w, https:\/\/prevencontrol.com\/wp-content\/uploads\/2026\/04\/CasoExitoCementosPortland_PT-20x6.png 20w\" sizes=\"(max-width: 1133px) 100vw, 1133px\" \/><\/figure>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A transforma\u00e7\u00e3o da cultura preventiva come\u00e7a pela forma como aprendemos.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se quiser saber mais sobre este caso de sucesso ou impulsionar uma mudan\u00e7a real na sua organiza\u00e7\u00e3o, entre em contacto conosco.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quer conhecer mais sobre este caso de sucesso ou transformar a forma\u00e7\u00e3o em seguran\u00e7a numa experi\u00eancia verdadeiramente pr\u00e1tica e \u00fatil para a sua organiza\u00e7\u00e3o? Estamos aqui para ajudar. <a href=\"https:\/\/prevencontrol.com\/pt\/contacto\/contacto\/\">Contacte-nos!<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O Grupo Cementos Portland Valderrivas \u00e9 uma organiza\u00e7\u00e3o profundamente comprometida com a Seguran\u00e7a e Sa\u00fade no trabalho, entendida n\u00e3o apenas como um requisito normativo, mas como um pilar-chave da sua cultura corporativa. No \u00e2mbito do seu projeto estrat\u00e9gico \u201cA Seguran\u00e7a n\u00e3o \u00e9 Negoci\u00e1vel\u201d e como parte da Fase III, a empresa decidiu dar um passo&hellip;<\/p>\n","protected":false},"author":96,"featured_media":61529,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[1080],"tags":[1092,1140],"class_list":["post-61704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigo","tag-culturadeseguranca","tag-liderancapreventiva-pt"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Avalia\u00e7\u00e3o e Qualifica\u00e7\u00e3o de Fornecedores: Guia de Conformidade<\/title>\n<meta name=\"description\" content=\"Como realizar a avalia\u00e7\u00e3o e qualifica\u00e7\u00e3o de fornecedores? 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